FairFx and Formula 1 brand platform
We were delighted to be asked by our client FairFX to work with them on a new brand platform and proposition that would help them leverage their Sky Sports Formula 1 sponsorship.
This was an exciting brief and challenge with the output being a brief to the Advertising agency. We looked at the demographic and attitude of Formula 1 audiences and found a way to leverage, in a motivating way, the benefits of the FairFX brand and cards. Our proposition ‘Real life adventure. Real time control’ spoke to the benefit of this card for controlling your spend while travelling the world. The proposition and advertising went live as part of the brand’s sponsorship of Formula 1.