Brands with momentum generate more value
We love crafting new possibilities for our clients who have reached a turning point. Our agency is expert at conjuring lost magic for legacy brands, reviving the relevance of established brands and taking entrepreneurial brands from start-up to next level.
HOW WE WORK
We start by identifying the real issues.
Listening hard and digging deep, we go beyond the obvious to uncover distinctive truths that connect and inspire.
Rigour in everything we do is paramount. We create a strong framework and rationale for all our recommendations. So rather than being presented with endless options (in endless meetings), you’ll be armed with the confidence you have the smart answer that’s right for you.
We challenge when needed (politely, never arrogantly), with everything we do rooted in empathy – for our clients, your brands and all your audiences.
Our work often involves engaging multiple stakeholders to make sure everyone is on the same journey, heading towards the same destination. That way everyone arrives with a shared understanding – with a new focus and confidence.
What we’re great at
Our expertise is working with brands just like yours. Our three founders have developed a way of working that seamlessly integrates the thinking, writing and creating throughout the life of a project. It’s big agency expertise, delivering bespoke results for:
You’ve got to have a spark when working together and I genuinely look forward to every meeting with ODA
Deb Caldow, Global Brand & Sustainability Director Costa Coffee
ODA are true partners. I was impressed by the depth of thinking and passion they showed. The creativity is exceptional
Raymond Blanc OBE, Chef Patron
ODA work with great rigour, paying great attention to detail. I found the process surprisingly pleasurable
Dr Chai Patel CBE, Chairman HC-One
MEET OUR FOUNDERS
Grant, Panna and Sarah founded ODA in 2012 against the inspirational backdrop of the London Olympics and off the back of a successful 15 year working relationship. As three very different individuals their unique perspectives and commitment to hearing diverse voices brings an energy and richness to every project. Their rigour and collaborative style is the blueprint for ODA’s approach.
Panna Rose Managing Director
Panna is a hands-on managing director with solid international, retail and brand experience built over 2 decades working with leading brand agencies. As one of only a handful of young Asian women to reach board level in the industry she’s a passionate champion of diversity both within the design sector and within ODA’s culture.
Sarah Westwood Creative Strategist
Sarah is a published writer with a passion for language and for making a difference. Her 20+ years brand experience includes founding a consultancy specialising in turning sustainability into competitive advantage. She loves to make creative connections between culture and brand as a powerful way for brands to engage authentically with audiences.
Grant Willis Creative Director
Grant is a multi-award winning creative whose work has won over 30 design awards including Gold, Silver and Bronze at New York Festivals, Clio, DBA, Mobius, Design Week, Benchmarks, and D&AD, where he was chosen as a judge. He has a passion for filmmaking and for taking strong creative ideas beyond identity into film, digital and other brand touchpoints.
We put ideas into action
Who doesn’t love a good story? Especially one with layers of meaning. As the old fable goes a group of mice were living in fear of a menacing cat. One proposes placing a bell around the cat’s neck to warn them of its approach. The plan is met with applause. But as the mice rejoice the cat conundrum has been solved the old mouse asks, “That’s is all very well but who is to bell the cat?”
It’s easy to propose impossible remedies is one interpretation. Or that the best-laid plans amount to nothing if no one has the courage to make them happen. Empty solutions hold absolutely no value. That’s why we’ll always apply action-orientated thinking. Ideas not put into action are delusion.