Bring the playfulness of accessories to the brand identity and point of sale.
Our strategy: playful 24 carrot style
We began with the idea ‘accessories are like rabbits’, because you start with one or two pieces, and before you know it you’ve got hundreds. It led us to the name Jewel Bunny and strapline ’24 carrot style’. Then, to paraphrase John Steinbeck, ideas are like rabbits and it wasn’t long before we created the campaignable brand identity made from multiple Jewel Bunnies, designed to bring an element of fun and whimsy to the point of sale.
WHAT WE DID