Entrepreneur Jemma Harrison came to us to create an identity for her insta-business Fika & Mooch. The business sells beautiful upcycled furniture and offers classes to inspire others.
The challenge was to appeal to a design savvy audience on instagram and create an identity that would allow Fika & Mooch to fight above its weight.
Our strategy: a beautifully upcycled identity
We chose to focus on the handcraft and the beautiful creativity that goes into the creation of every piece, from the initial vision to the handcraft process and stylish result. Each piece is individual, a fact we wanted to reflect in the hand drawn typography and the handprinted patterns. Each pattern is inspired by a paint, polish and creative technique.
Following the successful launch of the identity we supported on social media strategy and brand application.