In an increasingly crowded craft spirits market, five gin loving Brightoneons approached us to create a brand identity for a gin they made and bottled in their home town by the sea. Gin was experiencing a resurgence of interest, particularly in the premium sector, and brands were creating a strong link with a particular place of origin to help differentiate them from the pack.
Provenance gives many spirits their identity and Brighton was no different, but there was an opportunity to own a very different space for gin.
Our strategy: the spirit of Brighton
Mapping the premium spirits market and in particular the gin category we noted that premium gins were often very refined in their visual identity, a nod to their delicate aromatic qualities. We saw and opportunity for Brighton to own a distinctly difference space.
According to one resident we spoke to, “It would take an almost superhuman effort to be a misfit in Brighton.” It’s a city that prides itself on being individualist and unashamedly different – so this gin must follow suit. We gave it the strapline ‘Distilled-beside-the-seaside’ which gave it license to have some fun in another wise staid category. The label shape resembles the iconic Brighton pier ticket and the fun of the pier is captured in the identity itself.
Brighton Seafront Blue
Who knew that Brighton had it’s own city colour that was used to paint railings throughout the city? When choosing a brand colour we did our research and asked Brighton council to send us a swatch of the colour to match to and were delighted when we received a pot of Brighton Seafront Blue.
WHAT WE DID