Volition_ipad_pro

BRINGING HOPE AND HUMANITY TO HEALTHCARE

The Challenge

VolitionRX NU.Q is seeking to change the cancer paradigm by re-thinking the way we think about cancer. Their pioneering early diagnosis gives diagnostic power to medical professionals and hope and reassurance to their patients. Cancer is a very scary word, but much of the fear of it comes from the way in which it’s treated today. Diagnosis often comes late in the day, demanding drastic interventions, with less positive outcomes. The challenge was to find an identity and a tone for the future of early cancer detection.

 

Our Strategy: focus on hope and humanity

Our strategy was to humanise what could otherwise become quite scientific and divorced from the human angle. Our brand purpose ‘a brighter future’ is reflected in the brand identity, representing the values: pioneering, optimistic, challenging, altruistic and compassionate. We captured the positive optimistic approach of Volition and a future where ‘hope’ and ‘cancer’ can live happily in the same sentence.

 

 

NUQ_Logo_1920x1080
At Work B_1920x1080
Samples_Square
Lab Coats_Square
Group_1920x1080
Cam_SquareJasmine_Square
Jake_SquareGaetan_Square
Volition_Devices_1920x1080
Volition_iPhone_Square
120101_CBPRESS_Square
Volition_Business_Cards
Volition_Exterior_Signage
Volition_Folder

MORE LIKE THIS