After reading that care workers are facing hunger and hardship as they go into self-isolation, we at ODA wanted to do something to help.

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We’ve worked with HC-One and seen how amazing care workers are and how they’re so often overlooked. We had the idea, approached The Care Workers Charity, then out a call for help to execute, and Dutch Uncle and Joel Holland, a typographer in lockdown in NYC, answered the call. Together we are now calling on friends, the creative community, and the wider business community to help support care workers through the crisis.


“Care workers are on the frontline looking after our most vulnerable people, taking risks, but if they catch COVID19 there’s no one to catch them. A lot of care workers are not even entitled to statutory sick pay and some must shield for 12 weeks without pay because of pre-existing health conditions. Even if they get SSP they can’t always keep their families going on the amount they receive. We’d heard a few friends in the creative industries saying how they’re actually saving money by working at home and thought, ‘what if that saving could be put to work for others?’”, says ODA Creative Strategist Sarah Westwood.


“The thinking was to target salaried workers who are now remote working and seeing some little daily savings. Maybe they’re not buying a daily coffee or their usual work lunch, or they are cutting commuting costs. By donating those little savings to this fund, together we can make a huge difference. It’s common to feel quite useless working at home knowing that these people are going out and risking their lives to look after others, so we designed this initiative as a little way for all of us to help begin to pay them back. Even donating the cost of a weekly coffee, say £2.50 (£10 a month), if we all do it we could make a big difference to keeping care workers and their families going during the crisis.”


The Care Workers Charity has set up a JustGiving page and all money raised from the campaign will do directly into this Care Workers COVID19 relief fund. The charity will give out grants to people applying who are struggling financially because of the crisis. There are almost 2 million care workers in the UK, contributing to one of the largest workforces. They spend their careers assisting others, but when circumstances change, sometimes it is the care workers who need help.