We launched a new campaign for Good Energy, the 100% sustainable energy company, to help them reach out to new audiences. The challenge with talking about energy is that it’s invisible. The brand idea was to give Good Energy provenance and link it back to the source, 1,500 British generators. Instead of asking people to buy our energy, we focused the campaign on asking people to join The Homegrown Energy Movement.
Join the Homegrown Energy Movement