Ever Clean is the US’s number 1 premium cat litter. Our brief was to create a brand film to be used at point of sale to explain why Ever Clean was a notch above the competition. Our strategy was to use the medium to deliver the message. Typically these films are delivered via simple cartoons. For Ever Clean our vision was to match the high quality attributes of the brand with the high production values of real film, combined with CGI. Our cat star Matty’s natural curiosity delivered the functional benefits in a fun, engaging way.
We create all our brand films in-house, from initial idea through to storyboarding, script, animatic and direction. Our post-production partner on this film and others was LUMA Soho.
They say never work with children or animals but Matty was an utter professional.