It was a collaborative project; consultancy Edge completed the interiors for the new store, while Our Design Agency has created the branding, including window display, wall art, new menu boards, packaging, and print collateral.
“Let’s Brew This!” is the campaign call to action created by Our Design Agency to encourage the trial of new brews in Costa’s signature fun, unpretentious tone. The agency set out to draw coffee lovers into the new store experience, from an eye-catching V60 display in the window, to the creation of new wall art such as The Brew Lowdown a signature piece of wall art introducing people to the different brew methods on offer in store. The desire to make coffee discovery easy informed the design of the iconic new menu board system, in collaboration with Edge. The new menu boards include serving suggestions and simple iconography to aid visual navigation. The agency was also keen to anchor the new brew stories in the original story of Costa’s famous original blend Mocha Italia. Design features a new roundel stamp, and wall art to celebrate the brand’s signature blend, roasted in London since 1971.
Coffee connoisseurs are increasingly looking to move beyond their regular drink and try something different. As the original coffee artisans in London, Costa want to provide a welcoming environment for people looking to try something different.
Creative Director Grant Willis said about the campaign material, “Even for seasoned coffee drinkers, choosing an origin coffee can be daunting. Our concept links origin and taste to help people choose. Beautiful photography brings alive the subtle notes and we gave each a distinctive taste profile and colour: Rich & Intense Sumatran, Round & Balanced Colombian and Sweet & Smooth Kenyan. The look and feel of everything that we’ve done in this store is recognisably Costa, bringing great new coffee experiences to everyone.”