We’re excited to see our new strategy, identity, and design work for BUILT/ featured on Logo Designer.



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Our Design Agency (ODA) has created the branding and identity for new builders’ merchant, BUILT/.


Launched by the Travis Perkins group, the building supplies start-up says it is taking aim at a new generation of builders looking for “an efficient and digital service at their fingertips.”


As a result, the use of the forward slash in both the business name and branding paraphernalia “roots the identity system in the online world immediately”, according to ODA.


“The strong, simple graphic identity system is rooted in the online vernacular with the forward slash communicating the speed and ease of this digital-led brand,” says the agency.


Read the full article here