Fantastic to see the work we’ve done for BUILT/ featured on Daily Design News, especially the brand video featuring our very own Creative Strategist Sarah Westwood, and Creative Director Grant Willis.
BUILT/ FEATURES ON DAILY DESIGN NEWS
Creative branding and communications agency Our Design Agency (ODA) reveals strategy, identity and design for digitally enabled building supplies start-up BUILT/.
Challenger brand BUILT/ is shaking up the building supplies sector by creating an offering that appeals to builders who want an efficient and digital service at their fingertips.
ODA’s challenge was to design a total brand experience, personality, tone of voice, and service proposition ideas, down to details such as uniforms across the omnichannel business. Understanding how the business could save builders time and money at every interaction was at the heart of their approach, with each element in the customer journey carefully considered. The first BUILT/ depot launched in Aston, Birmingham, with a second due to open in Birmingham this summer.